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Top auto finance industry award win for innovative fleet dealer tool

October 16, 2017

SalesMaster recognised by International Auto Finance Network awards for FLEETBASE, part of the innovative SalesMaster platform that is already widely adopted by manufacturers and dealer groups


Milton Keynes, UK, October 16th 2017... Automotive industry software specialist, SalesMaster has been recognised by the prestigious International Auto Finance Network (IAFN) Awards, winning the Back Office Innovation award for its FLEETBASE product. SalesMaster has been rewarded for its tailored group fleet solution that is designed to provide dealer groups with improved sales, administration and office management by enabling real-time use of high volume industry and customer data.


“We are delighted to receive industry recognition for our FLEETBASE solution, which we believe represents a valuable opportunity for automotive retail,” says SalesMaster Managing Director, Chris Stott. “Fleet is an area that is often overlooked in dealer systems. Our products empower retailers and dealer groups as they have the ability to utilise and keep control of a high volume of fleet data. This offers the benefit of end-to-end management and eases the workload of fleet managers by compiling data from across multiple teams and locations. We are removing the constraints of manual spreadsheets, which are inherent limitations of the traditional dealership environment.”


FLEETBASE compiles in-depth, real-time data and amalgamation of dealer group finances helping to streamline the extensive and time-consuming admin requirements when processing large volumes of fleet orders. It also enables business development managers to work cohesively to target new business based on contract renewal dates. Complete with a fully integrated real-time STOCKBOOK, the enhanced visibility of business operations across large dealer groups promote the ability to sell more vehicles from stock, reduce stocking charges, operate standardised processes while reducing manual reporting time and improve the accuracy of customer data, which provides information to help devise targeted sales campaigns.


FLEETBASE has already been adopted by a number of major dealer groups to standardise their fleet order processing and share CRM data across a range of vehicle manufacturers. FLEETBASE incorporates SalesMaster’s STOCKBOOK, which is a powerful stock management tool that merges factory and dealer system stock feeds to provide a single, easy-to-navigate real-time source of available new cars and specifications. “STOCKBOOK benefits retailers and consumers, who can be assisted by an up-to-date automotive retail experience that allows the search and reservation of available new cars nationwide – such stock information has previously only been available through manual spreadsheets of vehicle and option codes, managed via email distribution lists and telephone calls – both of which are very time consuming and inaccurate,” explains Stott.


The IAFN Awards reward excellence and innovation within the automotive leasing and lending industries. The Back Office Innovation award recognises the processes that support client-facing activity and help make the difference between being good and great.



Notes to Editors

For further information on SalesMaster products, please visit or call 01908 650950


About SalesMaster

SalesMaster is an automotive industry software specialist that is using data and technology to evolve the way vehicles are transacted. The company works with vehicle manufacturers and dealer groups, providing the software to host, amalgamate and display live data across multiple locations and devices – enabling end-to-end lead management, precise stock tracking, real-time access to nationwide new stock vehicles and greater visibility and understanding of supply chain processes within dealer groups and across the automotive industry. SalesMaster provides a more dynamic automotive retail experience for car buyers and enables a streamlined management process for dealerships that can also promote up-selling.

The SalesMaster range of FLEETBASE, STOCKBOOK and DEMO DIARY products are powered by the company’s proprietary technology, which has been designed to optimise the benefits that can be brought by precise data management and analysis through visibility of business operations.

SalesMaster products have recently earned industry recognition from the International Auto Finance Network (IAFN) Awards. Its FLEETBASE and STOCKBOOK platforms won the Back Office Innovation category, which recognises the processes that support client-facing activity within the automotive leasing and lending industries.



Laura Biss
+44 (0)1295 277 050 / +44 (0)7813 736 265




Anthony Hornsby 
+44 (0)1295 277 050

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