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November 13, 2018

Anthony Hornsby discusses how effective communication and the right incentives can lead to good attendance figures at media events

As someone with a background in journalism myself, let me tell you, the profession can be hard. Not too long ago, local newspapers had team...

June 4, 2018

On the home page of one of the world’s largest communications agencies, the headline promises ‘we create value’. That may be true, but I’d argue that for most companies, the biggest boost to business value comes not from what effective communications can create, but fr...

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