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January 12, 2017

When I was at university I consistently came across the concept of strategy. At the time, being young and in a hurry, I thought it was a bloated word, an unnecessary word. Strategy, I thought, meant talk instead of action. You do not need a strategy; you just need to g...

January 12, 2017

From Cicero to Absolute Power, PR has long been described as a manipulator of truth – practitioners are masters of the silver tongue, concealers of the facts, but this caricature belongs to a time where professional journalists held the power and searched for the truth...

January 4, 2017

Virtual Reality (VR) still seems like something you’d encounter in the depths of a science fiction novel, not readily accessible in your own living room. The development of virtual reality has grown exponentially since its initial conception in the 1980s, although atte...

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