November 13, 2018

Anthony Hornsby discusses how effective communication and the right incentives can lead to good attendance figures at media events

As someone with a background in journalism myself, let me tell you, the profession can be hard. Not too long ago, local newspapers had team...

September 10, 2018

When I received my driving license at 17, I promised my young self that I would never buy a car that had front wheel drive, a diesel engine or an automatic transmission. In my eyes, a true petrolhead would never do such a terrible thing, or at least that is what all th...

July 27, 2018

Here at Autopresspoint we are exposed to new, exciting, evolutionary and revolutionary technologies on a weekly basis. Our clients are amongst the most industrious, proven innovators with technologies adopted across the globe. They invest time, money and effort into th...

June 4, 2018

On the home page of one of the world’s largest communications agencies, the headline promises ‘we create value’. That may be true, but I’d argue that for most companies, the biggest boost to business value comes not from what effective communications can create, but fr...

May 11, 2018

I recently noticed a communications strategy by a Sports PR agency which has resulted in one of its clients, a professional footballer, rocketing in transfer market value from £3 million to over £30 million. By continuously putting him in the shop window via several op...

April 18, 2018

I was recently speaking to a ‘specialist’ regarding some work required on my old Range Rover. Land Rover owners will be familiar with this feeling. I was told that the work required would be “hugely expensive” as “we have to lift the body off”. Alarm bells were ringing...

April 9, 2018

When I was growing up, the ‘Max Power’ scene was just starting to die out. When I came to buy my first car (a 1989 BMW E30 318is) there was an abundance of modified cars for sale, largely Corsas, Saxos and Fiestas, at an incredibly cheap price. And for good reason. Sup...

March 14, 2018

So we will soon be free of Brussels red tape, able to make our own decisions and in control of our borders. Instead of buying stuff from overseas, we can make it here. Made by Brits for Brits. It sounds good, in simple soundbites. But when we lift the lid of Pandora’s...

February 28, 2018

The reality

Each year on UK roads, around 320 motorcyclists are killed. This number has been relatively stable since 2010. Motorcyclists account for less than 1% of the traffic on UK roads but consistently account for around 20% of the fatalities each year. This over-re...

August 4, 2017

I recently read a well-argued article claiming that the term ‘industry’ has been hijacked by new sectors that don’t deserve to be associated with a proud history of world-class manufacturing. In the early twentieth century we had the coal industry, the shipping industr...

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